Are you considering starting a business or taking your current business to the next level? If so, brand strength should be one of your top priorities. Strong brands are more successful than those without a clear identity, and they tend to be more profitable, too. In this post, we’ll discuss why brand strength is so…
According to recent surveys, over 60% of consumers say they are more likely to purchase from a company with a positive online reputation, and nearly 80% say they would hesitate to do business with a company that has a negative online reputation. In other words, your online reputation matters. A lot. And that’s where reputation…
Are you a small business owner who wants to improve your brand’s position in the market? If so, then you’ll need to create a strong brand positioning strategy. What is a Brand Positioning Strategy? A brand positioning strategy is a plan that helps you define how you want your brand to be perceived by customers.…
In this post, we’ll discuss what a brand style guide is, why your business needs one, and how to create your own. What is a Brand Style Guide? A brand style guide is a document that outlines the specific elements of your brand, including your logo, color palette, typography, and tone of voice. It’s essentially…