Customer retention is a strategy employed by businesses to keep current customers and encourage them to continue doing business with the company. It encompasses all aspects of customer service, from marketing and sales to customer support and post-purchase interactions. There are many different ways to approach customer retention, but the goal is always the same: create a positive experience for customers that encourages them to keep buying from you. By keeping your customers happy, you’ll not only boost your bottom line, but also increase your brand loyalty and Advocacy Score.
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